JPM Global Consumer Trends Fund
Benefit from the changing consumer landscape
The JPM Global Consumer Trends Fund aims to benefit from enduring long-term changes in consumer spending patterns around the world.
Why global consumer trends?
- The fund aims to benefit from enduring long-term changes in consumer trends around the world, driven by its 3 pillars.
- A truly global and diversified fund that is not constrained by a benchmark, and where all avenues can be explored regardless of size, sector or location.
- One of the fund’s considerable advantages is that Peter Kirkman, the fund’s highly experienced manager, and his team can call on the expertise of 260 regional sector specialists globally.
Changing consumer trends mean new opportunities for investors
The JPM Global Consumer Trends Fund benefits from enduring developments in global consumption across every stage of our lives. Just think how today’s teenagers spend their money compared to teenagers in the past. The fund identifies these lasting trends across three key drivers of global consumption:
- Aspiration
- Demographics & urbanisation
- Health & wellness
The fund’s unconstrained remit means it is free to invest wherever changing consumer demand is driving profits. This includes companies in thriving emerging markets or in western companies whose sales are benefiting from changes in consumer demand both at home or abroad. The key is to be able to spot the companies that are attuned to these developments and are well-placed to capitalise.
Please remember that the value of investments and the income from them can fall as well as rise and investors may not get back the original amount invested. Past performance is not a guide to the future. OBSR and Citywire ratings as at 31 Dec 2011. Citywire rating is awarded for period 31/12/2008 – 31/12/2011.
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